UPDATED PRIVACY POLICY 1/5/26
This Privacy Policy describes how Wilmington Awning, Shutter & Shade and its affiliated brands, including Affordable Awning Systems, Inc. (collectively, “we,” “us,” or “our”), collect, use, disclose, and safeguard personal information obtained through our websites www.wilmingtonawning.com and www.affordableawningsystems.com, as well as through phone calls, text messages, email, in-person interactions, and other business communications.
We are committed to protecting your privacy and handling personal information in a transparent and secure manner, in compliance with applicable federal and state laws, including those applicable in North Carolina and South Carolina.
1. Information We Collect
We may collect the following categories of personal information:
a. Personal Identifiers
- Name
- Mailing address
- Email address
- Phone number
b. Customer & Transaction Information
- Project details and service history
- Quotes, contracts, and invoices
- Payment-related information (processed through secure third-party payment providers; we do not store full payment card numbers)
c. Technical & Usage Information
- IP address
- Browser type and device information
- Pages visited, time spent on pages, and referring URLs
- Cookies and similar tracking technologies
d. Communications
- Records of phone calls (which may be recorded), emails, text messages, and form submissions
- Customer service inquiries, estimates, and feedback
e. Information from Third Parties
We may receive personal information from third-party sources, including advertising platforms (such as Google and Meta), analytics providers, CRM systems, and marketing partners, where permitted by law. This information is used to supplement data collected directly and to improve marketing effectiveness and customer engagement.
2. How We Collect Information
We collect information in the following ways:
- When you submit forms on our websites
- When you request a quote, consultation, or service
- When you contact us by phone, email, or text message
- When you purchase products or services
- When you interact with our advertising or marketing communications
- Automatically, through cookies, pixels, and server logs when you visit our websites
Customer and prospect information is stored and managed using HubSpot and other CRM, marketing, and operational software platforms.
3. How We Use Your Information
We use personal information for legitimate business purposes, including to:
- Provide and manage products and services
- Communicate regarding inquiries, quotes, appointments, and projects
- Process transactions and payments
- Maintain customer records and service history
- Improve our websites, services, and customer experience
- Deliver marketing, promotional, and informational communications (you may opt out at any time)
- Comply with legal, regulatory, and contractual obligations
4. Data Retention
Personal information is retained within our CRM and business systems for as long as reasonably necessary to:
- Fulfill the purposes outlined in this Privacy Policy
- Maintain business, tax, and legal records
- Resolve disputes and enforce agreements
Information may be retained after a transaction or relationship ends, subject to applicable legal requirements.
5. Sharing of Information
We do not sell personal information.
We may share personal information with trusted third parties solely for legitimate business purposes, including:
- CRM and marketing platforms (e.g., HubSpot)
- Payment processors
- Third-party text messaging and communication service providers
- Installation partners or subcontractors, as necessary to perform services
- IT, hosting, analytics, and advertising service providers
- Legal, accounting, or regulatory authorities when required by law
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.
All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties under any circumstances.
All third parties are required to maintain the confidentiality and security of personal information and to use it only for authorized purposes.
6. Cookies & Tracking Technologies
Our websites use cookies, pixels, and similar technologies to:
- Enable website functionality
- Analyze traffic and performance
- Support advertising and marketing efforts
Google Advertising
We use Google Ads conversion tracking and enhanced conversions. Limited first-party customer data (such as email address or phone number) may be shared with Google in hashed form solely to measure conversion performance across Google platforms. Google does not share this information with other advertisers.
Meta (Facebook & Instagram)
We use Meta technologies, including the Meta Pixel and Meta Lead Ads, to measure advertising effectiveness and understand how users interact with our websites and marketing campaigns. These technologies may collect information such as IP address, device data, pages visited, and actions taken, which may be shared with Meta Platforms, Inc. in accordance with its data use policies.
You may opt out of targeted advertising through your browser settings, Google Ad Settings, Meta Ad Preferences, or industry opt-out tools. Disabling cookies may affect website functionality.
7. Your Privacy Rights
Depending on your state of residence and applicable law, you may have the right to:
- Request access to personal information we maintain about you
- Request correction of inaccurate or outdated information
- Request deletion of certain personal information, subject to legal limitations
- Opt out of marketing communications and certain targeted advertising
- Appeal our response to a privacy rights request, where required
Requests may be submitted using the contact information below. We may verify your identity before processing certain requests.
Targeted Advertising & Data Sharing
We do not sell personal information. We may share limited personal information with advertising and analytics partners to deliver targeted advertising and measure marketing effectiveness, as permitted by law.
8. Data Security
We implement reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction. No system can be guaranteed 100% secure, but we follow industry-standard practices.
Personal information may be stored and processed in the United States or other locations where our service providers maintain operations, subject to appropriate safeguards.
9. Call Recording
Phone calls may be recorded or monitored for quality assurance, training, and customer service purposes. Callers are notified when call recording is in use.
10. Text Messaging & TCPA Compliance
We send transactional and marketing text messages only to individuals who have affirmatively consented to receive such messages, including through submission of their phone number on our websites with accompanying consent disclosures or through verbal consent provided to a company representative.
Message frequency may vary. Message and data rates may apply.
Recipients may opt out at any time by replying STOP.
Consent to receive text messages is not a condition of purchase.
We do not share text messaging originator opt-in data or consent with any third parties.
11. Children’s Privacy
Our websites and services are not directed to children under the age of 13. We do not knowingly collect personal information from children.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Updates will be posted on our websites with a revised effective date. Continued use of our websites or services constitutes acceptance of the updated policy.
11. Contact Us
If you have questions about this Privacy Policy or our privacy practices, please contact us at:
Wilmington Awning, Shutter & Shade
Email: info@wilmingtonawning.com
Phone: 910-799-2782
Affordable Awning Systems, Inc.
Email: mb@wilmingtonawning.com
Phone: 843-236-1590